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#1 New Release on Amazon

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Merlin Manrold
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Merlin Manrold
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All case studies

A startup playbook from a serial founder

Business playbook

Decades of building, in one book for new founders.

Decades of building, in one book for new founders.

Decades of building, in one book for new founders.

Founder · capital markets and technology

Before

Day one

Decades of notes. No book.

Decades of notes. No book.

Decades of notes. No book.

What they came with

A career of building, never written down

A career of building, never written down

Lessons spread across many ventures

Lessons spread across many ventures

Notes with no shape

Notes with no shape

No idea where a book would start

No idea where a book would start

After

5 months later

Business playbook

Title withheld

Title withheld

Name withheld

Twenty-eight lessons for people starting out

60,000

60,000

words

5 months

5 months

start to finish

28

28

chapters

How we got there

From first conversation
to finished book.

From first conversation
to finished book.

From first conversation
to finished book.

Month 1

Mapping the career

Mapping the career

Long conversations about the ventures that worked, the ones that didn’t, and what each one taught him.

Months 1–2

Finding the shape

Finding the shape

Twenty-eight lessons, grouped into four parts a reader can follow.

Months 2–4

Writing it in his voice

Writing it in his voice

Chapters every few weeks, with his own examples, for him to react to.

Month 5

The finished book

The finished book

A finished book of 257 pages, ready to print.

The full story

The challenge

He had spent decades building companies. The lessons were all in his head, or in notes nobody else could follow.

He wanted one book a first-time founder could actually use. Not a memoir. A guide.

How we worked

We went through the ventures one by one. The ones that worked, and the ones that taught him more.

Then we gave it a shape: twenty-eight lessons in four parts, in the order a founder meets them.

The outcome

A 257-page book in his own voice. It holds what a career of building taught him, in a form someone else can use.

Next chapter

A family memoir from a young founder

His life story, written down for his children.

His life story, written down for his children.

His life story, written down for his children.

Your turn

Every leader has a book.
Let’s write yours.

Every leader has a book.
Let’s write yours.

Every leader has a book.
Let’s write yours.

Book a discovery call